Newborn festival logo? poppy; “Because it is one of the first plants to grow again when a field is converted to organic farming. Because its bright red color is reminiscent of menstruation in women, it is not highlighted much in everyday life.” For Sylvia and Evan de la Pomme, the bold spirit of their event lies in the seven letters of their name: Amapola (which means poppy in Spanish). After a booming first edition in 2021, festival-goers 1,000 will find rich concerts, workshops and performances on July 29, 30 and 31. Forty-eight hours of feminine and ecological cocoon in the wood of Ghaziran, in Evelyn.
Almost three years ago, the idea was born in the minds of older sister (28 years old) and little brother (26 years old) from Yvelin. After several summers organize mini festivals “with friends”And the In the fields from right to leftThe desire to take things to the next level sprouts, says Evan de la Pomme. “One year into the #MeToo campaign, it has become clear that you are able to bring together as many different people as possible to convey and convey these feminist values, as well as environmental values”Silvia de la Baume, remembers. It purports to inspire the Burning Man Festival in Nevada, particularly for its creative freedom. Somewhat hindered by the health crisis, the poppies hatched two years later.
In the Amapola 2022 program? Not one stage, but two stages (“Oeil de paon” and “Capsule radieuse”) by about two dozen emerging artists, the musical spectrum spanning from disco to rock, via pop and house. and even a third stage (“Calliope”) for performances ranging from a play dedicated to sexual violence to stand up, including a nightclub, and a selection of workshops spread throughout the festival: making a male contraceptive ring, a “sexist mural”, a vegetarian picnic … offer for all tastes and desires.
To connect all these cultural programs, four theoretical values stand out on amapolafestival.com: commitment, art, coexistence and consent. In practice, follow the procedures. Parity is 100% respected within programmed artists as well as in their remuneration. All of the infrastructure is the fruit of their buildings and waste, and the “Agreement Brigade” made up of volunteers will make rounds every evening. Evan de la Pomme proudly affirms this: “Whatever the procedure, and the logistics, must respect these environmental and/or feminist values”.
This organization and sister and brother handle it in parallel with their daily professional lives. First to hold the position of Event Director at Empow’her, an international network of organizations dedicated to the social and economic empowerment of women. The second holds a management position at Virvolt, which specializes in electrification of bicycles. Throughout the year the preparation is based on a group of about fifteen people, reinforced for a few weeks by others “good friends” and technical team. And above all, more than 100 volunteers during these 48 hours. “A great and united human adventure”Silvia de la Baume smiles.
Despite the time and effort involved, there is no doubt between the siblings: their commitments are part of a movement that appears to be spreading. slowly but surely. “We don’t at all pretend to be the initiator of these ideas.”Yvan begins. “But we recognize certain things, certain values, in other festivals, such as the use of inclusive writing, or the mention of consent”Silvia de la Baume completes it. With the recognition that the battle over these values has not yet been won. Co-organizer blows up. “In terms of feminism, there is still a long way to go. 500 or 10,000 festivalgoers, for example, would like other festivals to follow us in co-programming.”
The Amapola Festival will take place from Saturday, July 29 at 8 p.m. (last entry 11 p.m.), until Sunday, July 31 at 6 p.m. All exits are final. Access: 15 minutes walk from Gazeran station (on TER Paris-Chartres) Consult the program here.