game news Call of Duty: Sony opposes Microsoft’s acquisition of Activision, Xbox responds
You necessarily know that, but Activision-Blizzard is on the verge of being bought by Microsoft for a whopping $70 billion. Sony, for its part, is not particularly happy.
Sony says no
As you heard, Activision-Blizzard and all its franchises like Call of Duty, Diablo, Crash, etc. will be transferred to Microsoft. however, The purchase has not yet been completed and various regulators are still studying the acquisitionThis is to avoid monopoly that would upset the market equilibrium. In Brazil, this organization is called CADE and Sony sent them a file last month to object to this acquisition.
One of the main arguments? Call of Duty arrives under Xbox control. Being a loyal partner of this saga that revolves around stats every year with its immense power, The Japanese manufacturer simply fears that the industry (and especially itself) will suffer from such an acquisition.
Call of Duty is so popular that it influences users’ console choice, and its loyal user community is deep enough that even if a competitor had the budget to develop a similar product, they wouldn’t be able to match it.
I am not happy that his opponent makes such a complaint, Microsoft then splits a 27-page file, He also submitted to CADE to counter Sony’s arguments.
Microsoft is talking
Inevitably, the Redmond Company was to be expected not to go overboard. First of all, it seems good to note that other publishers such as Ubisoft and Bandai Namco have approached CADE regarding the acquisition of Activision-Blizzard, But only Sony captured the Call of Duty argument.
Only one third party, Sony, provided opinions that differ formally from those of the applicants and other third parties consulted by the Secretariat. Sony stands alone in this finding, and oddly enough, it contradicts itself in its response to the message, as will be detailed below.
and continue his attack, Microsoft went straight to its best argument, Xbox Game Pass.
Sony doesn’t want to watch Call of Duty games on Game Pass from day one because it resents competing with Microsoft’s subscription service.
Sony’s public statements about subscription games and its response to the Secretary-General’s message are clear. Sony doesn’t want attractive subscription services to threaten its dominance in the digital console game distribution market.
In other words, Sony is protesting the introduction of new monetization models capable of challenging its economic model.
ouch. The combat is real and everyone is (completely logical) defending steaks in a supposed war that hasn’t been hidden for decades now. However, Microsoft allows itself to return to Sony’s first criticism in its file, that is, how Call of Duty would be A category of games in itself.. Something Microsoft completely refutes in its response, considering Sony itself.
By the way, Sony’s PlayStation has a steady base of gamers loyal to the brand. However, this finding does not lead to the conclusion that PlayStation – or any branded product that has loyal consumers – is a separate market from all other consoles.
Coming to the extreme conclusion that Call of Duty is a “category of games on its own” is simply unwarranted in quantitative or qualitative analysis.
Call of Duty will not be exclusive to Xbox
Finally, as if to justify itself one last time, Microsoft has returned to the status of exclusivity. In fact, if Call of Duty becomes exclusive to Xbox, it could hurt Sony and many other players in the video game business. but remember, A few months ago, the American giant said that would not be the case.
In its CADE file, Microsoft returned to this desire to retain the multi-platform franchise. The company thus claimed that the lack of Call of Duty games on PlayStation would not make commercial sense. For this simple and good reason: It would only be profitable if enough people left their platform to come to Xbox, to make up for lost money by not selling PlayStation copies. Obviously this is the case.
In short, the battle is raging and Everyone will find arguments to protect their market share. To continue in the next episode.