Facebook is now used by only a third of American teens

Youtube and TikTok entertainment platforms are very popular and dominate social media platforms.

YouTube and TikTok are the most used entertainment platforms by American teens in 2022 (excluding video games), while Facebook’s popularity among young adults has declined in a few years, according to a study by the Pew Research Center published Wednesday. The think tank found that the proportion of Americans aged 13-17 who visit Facebook fell from 71% in 2015 to 32% in 2022.

He uses TikTok on his part”sometimesby 67% of teens in the United States, andalmost constantlyby 16%. The mobile application of the Chinese group ByteDance was launched internationally only in 2017, but its short and sweet videos, categorized according to everyone’s tastes by powerful algorithms, are experiencing huge success, amplified by restrictions during the epidemic. The platform competes fiercely with the networks, which have had to adapt not to give up too much ground.

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Its video format was copied by Meta (the parent company of Facebook and Instagram, in particular) and YouTube (Google), with “rollers“and the”shortsHowever, YouTube won the prize: 95% of American teens say they use it. Instagram has grown from 52% to 62% of users aged 13-17 (since 2015), and Snapchat is soon at 59 % of them, compared to 41% seven years ago.

People have many options to pass the time. And apps like TikTok are growing very fast.Mark Zuckerberg, president of Meta, said last February. The social media giant has just delivered unpleasant results, having lost users for the first time on its historic platform, Facebook.

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For its part, TikTok believes that they do not play on the same playing field. “We are an entertainment platformBlake Chandley, a senior executive, said in an interview with CNBC in June. “Facebook is a social platformThe leader who spent 12 years at Facebook added. “Their primary work is their algorithms based on social relationships“.

Instagram recently got into controversy, when celebrities Kim Kardashian and Kylie Jenner called it their “Become instagram again“and for”Stop trying to be TikTok’, a message that users have widely welcomed and conveyed. Critics particularly criticize the platform for focusing too much on videos and content from creators recommended by the algorithm, even if they are not part of the accounts that users follow.

see also – “120 billion euros were invested in the Metaverse” in the first half of 2022, according to Eric Hazan.

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