Forget Black Friday, Amazon slashes its prices (-80%)

Prime Day is an unmissable event on Amazon. The American merchant invented this process (on his birthday) to thank his loyal customers. The discounts are very severe and the amount of sales generated is greater than during Black Friday.

For Amazon, Prime Day has surpassed Black Friday by years. The American retailer created the concept of Prime Day to thank all its loyal customers and celebrate its holiday with them. In this 2022 edition, there will be Prime Day Officially within 48 hours between July 12 and 13. However, Amazon didn’t wait for Tuesday to launch its first offerings.

Since Friday morning, the merchant is already offering exclusive discounts via their e-commerce site. Beware, like all Prime Day deals, Amazon keeps it for its Prime members. So you must take a Prime subscription (49 € per year or 5.99 € per month) to be eligible. Fortunately, you are entitled to a 30-day free trial: if you subscribe, you can therefore enjoy all the benefits of the program at no cost.

To see Prime Day deals, you will find them here:

Discover Prime Day

Become a prime member

Below, you can find an updated list of all the good deals right now ahead of Prime Day Amazon. If the platform is indeed doubling down on offers on its site, we can see that the competition is trying to capitalize on popularity to issue just a few coins. Software publishers or some brands (Dyson and Emma) have been cutting prices throughout this period. You have every interest in making use of it.

As with every Black Friday and Prime Day, Amazon sets record sales for its products. Whether it’s the Echo Dot or Show (with its Alexa voice assistant), Ring alarms or eero Wi-Fi routers and repeaters, the cuts are going to be massive. It’s definitely a good time to get your hands on it. For example, the fourth generation Echo Dot displays at -70%, which is magical. Ring-connected alarm and monitoring systems and Kindles at -50% are also a very good deal.

This weekend before Prime Day, Amazon won’t be alone in this area. It must be said that the balances are still in progress and that there are other players. This is the case, for example, at Boursorama Banque, which offers 150 euros to all its new customers (until Monday evening). There is also the telecom operator RED by SFR that is releasing an offer on the RED Deal with the excellent Redmi Note 11S presented. There’s also Dyson and Emma who have shows until Monday night.

Prime Day, Amazon event

Globally, Alibaba is the leader in e-commerce. The platform has been organizing two events of its own for several years: its anniversary in March, but above all Singles Day (November 11), which is the biggest day in e-commerce worldwide. Faced with these events, Amazon decided to respond as the master of Prime Day.

Prime Day was born in 2015, in the month of July, which also falls on the birthday of the merchant. Amazon wanted to celebrate its 20th anniversary at the time by offering a day of price cuts to all of its major members. In the face of success, the American group has enhanced the quality of its offerings to its 200 million clients worldwide. Today, Prime Day is more important to him than Black Friday, in terms of income.

Discover Prime Day

Black Friday in France, of course, has a massive turnover overall. However, Amazon now has both directions. Prime Day this July promises competitive deals like Black Friday. This is impressive because July is a month when household consumption is somewhat weak compared to the end of the year.

This Prime Day revenue performance is a success for Amazon. The trader does not hide his ambitions and he knows how to do it. The world’s biggest brands will be present with the latest references. In the field of technology, we can imagine that there will be discounts on Apple, Samsung, Bose, Xiaomi, Huawei or even Sony. You have to prepare in advance because everything can go very quickly.

A matter of speed in D-Day

Every year, Prime Day Amazon gets hit by a storm. This year, hostilities start from midnight on July 12. From Tuesday morning, very early, thousands of offers will cover the US Merchant website. We advise you to open your Prime account before and you will have to be reactive. Within minutes, the best deals can be gone. At worst, you still have 30 days to roll back after the package is delivered.

What is the purpose of a Prime subscription, apart from Amazon Prime Day deals? In fact, being a Prime member already allows you to get all free one-day deliveries on the merchant’s site. This is indeed a good argument in favor of this subscription. But Amazon Ghoul doesn’t stop there because it also includes Prime Video (with its own movies and series, but also sports like Roland Garros or Ligue 1, the latter is additional), Prime Music (a catalog of two million titles) or Amazon Gaming.

One thing is for sure: Amazon isn’t making money by offering a Prime subscription at such a low price. On the other hand, Prime customers are believed to be consuming more and more loyal e-commerce platform for their online purchases. Prime Day is an interesting example where the best deals of the year are reserved for these regular customers. The rest of the year, there are also several advantages that fully justify this subscription.

To see the premieres, you will find them here:

Discover Prime Day

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This content is brought to you by the experts at JDG.
The editorial board did not participate in its investigation. It is possible that this post has an affiliate link: the e-merchant can then pay us a commission (for you, nothing changes). Prices mentioned in this article are subject to change.

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