There are those who have cut themselves off completely from social networks and those who download BeReal, the French anti-Instagram app that wants to improve your mental health, or at least prevent it from the negative effects of screens. In April 2022, they were more than 7.4 million downloaded the app. 65% have done so this year, even though the app is just two years old and only had 10,000 users in January 2021.
To put an end to the wasted time on my phone and the hundreds of shallow photos the Instagram algorithm calls for, I left the American app for BeReal. Three months. Interesting experience, especially with a French app, launched by Kévin Perreau, who went through Ecole 42 (Xavier Niel School of Developers). In the case of excessive growth, I was able to follow the (shy) development of the application, my use and personalization by users.
Without feeling overwhelmed or disgusted by the app, BeReal is clearly going a path of its own, which no competitor has yet gone out to explore. In my opinion on BeReal, I will separate Three main points In using the application (and social networks in general): Daily use time, rationality and leisure. The other editors of lemon juice Join me on the adventure to give you their own opinion.
To put an end to the wasted time on my phone and the hundreds of shallow photos the Instagram algorithm calls for, I left the US app for BeReal
without filter the moment
It is customary for BeReal to post picture every day. To do this, the app chooses to send you a notification, at a random time during the day (It could be in the evening too, early enough.) It is not necessary to respect the timing of the notice to post, but it is necessary for publication So you can view the photos your friends have shared. To see other people’s content, you have to publish yourself.
Between Instagram and Snapchat, the French app offers only one photo per day (it is possible to recover it) and only in the form of a story (but it is broadcast as a stream of content to scroll through). Not A picture cannot be sent to a specific user in the form of a message. When publishing, it is possible, however, to choose between broadcasts for friends only or public broadcasts. The “public” mode is useless at the moment, but it seems to open a path to popularity, if one day influential accounts appear from the application.
Without filters, at the moment, BeReal photo taking has the peculiarity of using both Front camera and main camera. So it’s hard to escape an early morning selfie. The goal is really to share the journal Without gloss and without phase. Moreover, while shooting, a 3-minute countdown is triggered to capture the photo. Way to impose originality again.
The app has all the same missed the small details to play with icons and stage. There is a slight delay between the main camera shot and the front camera. This little time allows you to play with the angle of the selfie. If you take a low angle photo with the main camera, you can review the angle of view right after clicking the capture button (a selfie will be taken after only a second or two).
Waiting for new friends… or not
Over the weeks, BeReal gives us a glimpse into our lives. And beware if you’re going through a period of routine, the app sends us a rather bleak picture in your face. By always taking the same kind of pictures to describe your day, our daily life becomes more boring and We quickly find ourselves asking the question : “Should I post a picture today or wait for a better day to come?”. Moreover, it is quite possible to take a lambda photo to be able to refer to other people’s photos, and then delete the photos of the person (even if it is not easy to get to the button the first time).
The question arises very quickly Our friends list. BeReal is based on the Facebook model rather than Instagram, with mutual opt-in required. When I started the app, a few of my contacts had an account and I found myself very quickly alone, so that you will not be able to refer to other people’s content. So, I pictured myself with all of my registered relatives, and the interest BeReal could have in keeping up with the daily lives of their closest relatives, who might pique our interest in passing the vacuum cleaner on a Sunday morning.
With a 315% growth in MAUs for a year now, I’ve seen the app change the same More and more of my contacts Join the application. To continue using it, it was Weakness or quitting smoking. Some did not stop posting while others quickly fell into a state of lethargy. And I, my interest in seeing more people out there to reduce boredom has changed.
In my contacts, it was a termination or weakness. Some never stopped posting while others fell into a sluggish state
BeReal problem and my opinion
With a long list of friends (we’re talking about twenty instead of 3 when I signed up), My use of the app has changedOn the BeReal account. Instead of finding more interest, my daily life posting limits are now narrow. Too intimate for everyone to see, too boring to share… There are more and more reasons not to take a picture One day…or always.
There are more and more reasons not to take a picture someday…or always
I wouldn’t say no to video mode. Maybe I’ll be able to show you more when I share a moment outside my home. Or be more creative, more fun. With its current formula, the use is very limited It can be summed up in giving the news, and if one exaggerates the feature: saying that he is alive.
The use of BeReal is limited by its interface and model. But in my opinion, it’s entirely possible to post the same kind of content on Instagram (or on Snapchat, for more turning off). On the other hand, the real advantage of BeReal is the concerns screen time. We will not pass No more than ten minutes a day in the application. I can’t do more.
As for the fun and entertaining aspect, it all depends on your contact list and their life. Between poorly framed photos taken with no benefit other than respecting the circadian rhythm demanded by the app, and members who, like me, find themselves compelled to do so. Take pictures of the dead times nowadaysIt’s hard to pay a lot of interest.
Real disconnection does not involve a change in the application
And the problem may be there: Desiring so much credibility, BeReal forgot that the time we spent on our screens was generally in our spare time, in moments of quiet and rest. Priority will be given to the rest of the highlights and fun moments that will be shared to Instagram Stories. And if you’d rather delete Instagram, no other app would like to share your moments, but without a smartphone in your hand. Because the real interruption does not pass through the application change.
The opinion of the rest of the editorial board
All your questions about BeReal
Who created BeReal?
The founder of BeReal is Kevin Perreau, who joined forces with Alexis Barreyat to launch the app in 2020.
How many BeReal users?
In April 2022, 7.4 million people downloaded the app worldwide, which was among the top 5 most downloaded apps on the App Store in the United States. It is difficult to know the number of BeReal users, as a large number of users remain inactive after a certain discovery period.
Who has invested in BeReal?
BeReal has already raised more than $30 million in Series A thanks to investment funds Andreessen Horowitz (A16z), Accel and DST. At the moment, this is the only capital of BeReal (which does not charge its users and does not broadcast ads).
Where to download BeReal?
BeReal is available on the App Store (iPhone) and Play Store (Android). The application is only available on smartphones.
Who is BeReal for?
Unlike other social networks, BeReal has a model that can appeal to both young and old since its inception. The app is between Snapchat and Instagram in a format suitable for those who do not want to spend a lot of time on their smartphone and who want to ensure the authenticity of the posts.
What languages are available on BeReal?
It is possible to use BeReal in French, English, German, Spanish, Japanese, Korean and Mandarin.
What are the differences between BeReal and Instagram?
Don’t rely on BeReal messages, stories, likes, or subscriber counters. Also unlike Instagram, you can only post one photo per day and it will not be possible to use filters or search in its gallery. Videos are also not supported on BeReal.
- Significantly reduce the time we spend on our smartphone
- Another way to get news and give it
- Without a filter, goodbye to superficiality
We love less
- Very limited use
- Good application to find your life free of interest…
- The ability to create short videos will not be a rejection