Logitech Aurora wants to counter stereotypes

To please as many people as possible, Logitech G unveiled its Aurora accessories collection on Tuesday, which aims to be “gender-free and all-inclusive.” Keyboards, mouse, and headphones are in soft colors and elegant finishes, shaded with a bit of RGB, to please gamers, but not only.

The new Aurora collection launched by Logitech G for female gamers, but not to forget the female gamers // Source: FRANDROID – Chloé PERTUIS

A few years ago, pink was in vogue with brands trying to seduce target video game fans or eager to steer clear of the usual black, brown, gray or white Tech products. A plethora of helmets, keyboards, or even mice appeared in pink and were blooming everywhere. Ladies, if you don’t like pink, you may have missed it. Gentlemen, if this is your desire, it does not necessarily look like this…

Other times, other habits. Now is the time to provide material for everyone and have fun if possible. With the Aurora, its new collection revealed on Tuesday, Logitech remembers that nearly one in every gamer is a gamer and that women also have the right to order something other than black or gray from the “big gamers.” Especially if they are only casual players, not wanting to invest astronomical sums to buy slightly more attractive products.

‘Non-gender and inclusive’ scope

With Aurora, here is a selection of PCs and other accessories that are above all “non-gender and inclusive”. Because there is no longer any reason why it is only for women. The goal is to erase stereotypes to ferment on a large scale. But products nonetheless are designed by women for women. “With Aurora, we’ve created a gender-sensitive collection, with a focus on comfort, accessibility and fun.However, Ujesh Desai, Vice President and General Manager of Logitech G, acknowledges the Swiss manufacturer’s line of gaming accessories.

Logitech G Aurora G735 Headphones
The small halo on the helmet, the RGB button from the Aurora range of all products // Source: FRANDROID – Chloé PERTUIS

To attract players, you have to know their needs and expectations. At Logitech, we’ve studied the subject in depth to come up with products that have a stylish design, but still deliver the best for gaming. So there is a G705 wireless mouse, a G713 wired keyboard, a G715 wireless keyboard, or even a G735 wireless headset.

Aurora is above all a remarkable aesthetic choice. All accessories are white with RGB accents and transparent materials for some light. But every time we find more possible colored switches with green, pink or blue variations and even 8 customizable accessories (keyboard and headphone in mind).

They are all based on three basic principles: comfort in order to have headphones suitable for long hair, wear glasses or earrings, mice that can be used by small hands and delicate tissues to play as long as possible. Here, there are no sharp edges or garish aesthetics, the design has been made to the greatest number with enhanced customization, on the shape as well as across the G Hub for multiple lighting options and light animations to choose from among four “operating modes”.

RGB, Simplicity and Customization

But these accessories are not just about design. It also provides real useful functions for gaming or just having fun while working. G735 offers dual audio mixing (2 sources) with Blue VO! CE for the microphone so that the player’s voice is perfectly adjusted to the sound of the game. This will also allow you to save the audio settings in the G Hub from the helmet.

Displays over 56 hours of autonomy without RGB activation (just over 16 hours in continuous play with RGB). But it would be a shame to deprive yourself of that little touch of classy color for a helmet that’s also perfect for little heads and fun to wear. Take advantage of Logitech G’s Lightspeed wireless technology for a faster or Bluetooth connection to a computer such as a smartphone or other compatible device.

Logitech G Aurora G735 Headphones
Logitech Aurora G735 headphone // Source: FRANDROID – Chloé PERTUIS

The headphones have control buttons on the back, including a button to quickly switch to mute mode. Note that colored earbuds (pink or green) can be purchased as an option to customize the helmet.

The keyboard comes in wired or wireless versions, on the same white Mist base. The advertised offers are not different in any way. Here we find a compact version of TKL with adjustable height. The G715 advertises 25 hours of in-game battery life via Lightspeed wireless or Bluetooth connectivity. Both are accompanied by an elegant cloud-shaped palm rest with a rather pleasant texture.

Four buttons adorn the keyboard and a wheel for media control if needed. They also have three options for switching between different sources (PC, Mac, smartphone, tablet, etc.). As an option, it is possible to choose colored keys to give a little liveliness to the keyboard by changing the keys or by choosing a green or pink flat surface as an outline.

The desire to be at the crossroads between gaming and lifestyle can be found even in the G705 mouse in a featherweight (85g) compact format that is meant to be ultra responsive and also stylish with a luminous aura. To this, Logitech adds the Blue Yeti microphone, a brand to which it belongs. A way to complete the perfect setup for broadcasting your games with two colors to choose from (White or Pink Dawn). This is the same microphone as the iconic Blue product. Blue Vo! ce voice effects to a talking robot like a bot or Chimpmunk, advanced studio tools, and broadcast overlays for Streamlabs.

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The Blue’s Yeti microphone comes in white and pink // Source: FRANDROID – Chloé PERTUIS

Logitech G Aurora range pricing and availability

All products are available on Logitech G website and partner stores.

The Logitech G735 headset is sold at €229, and the wired keyboards G715 and G713 are offered at €199 and €169, respectively. The G705 mouse is sold at a price of 99 euros. The Blue Yeti Aurora USB Special Edition Microphone has been announced at a price of 139 euros.


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