Summer Series – How … Fiat?

It was a long time ago when Fiat, with a young and dynamic range, jumped to the top of the European market. The Italian brand has fallen in best-selling ratings, and worse, for several years now, the market has been particularly bleak. Blame it on Covid, which caused restrictions, and then production disruptions around the world, starting with semiconductors.

However, in the European passenger car market fell by 14.1% during the first six months of 2022, Fiat fell by 27.2% in the European Union (266,533 sales), which is the largest loss for the entire world. member. In France, ironically, Fiat is doing fairly well. If the market loses 15.31% from January to July 2022, the Italian coat of arms remains flat at -5.96%, thus increasing its penetration from 2.40% to 2.66%. This is the second best performer in the Stellantis range, the first going to… Alfa Romeo (+34.47%). But Biscione, who takes advantage of Tonale’s arrival, starts from very, very low.

By becoming electrified and giving itself SUV air, the Fiat Tipo has seriously inflated its prices!

Fiat has a patchy and very aging range: the Punto, its former workhorse hasn’t been replaced, there are only two really old SUVs (Panda Cross and 500 X) while its newer model, the Tipo, dates back to 2015…except for the 500 Miracle ! Thanks to him, released in 2020, the Italian can play on the sidelines as rarely in his history, while benefiting from estimated sales volumes. In fact, in France, this is the best-selling electric car with 8,922 units. And this is despite the base price of 26,200 euros (excluding the government premium), versus 17,190 euros for the hybrid. Fiat can say thank you for its battery-powered city car, and its new cash cow!

Once on the French charts well, the third generation Fiat Panda is making numbers, and its prices, like those of the Tipo, have inflated dangerously.
Once on the French charts well, the third generation Fiat Panda is making numbers, and its prices, like those of the Tipo, have inflated dangerously.

Looking at all engine modes, the 500 took 11th place at 17,537 units. Additionally, Fiat has largely electrified its models, from the Panda to the 500 X through the 500 and Tipo. Obviously, failing to benefit directly from the sales numbers, should boost margins, especially in the case of the 500 that sell more than half in electric.

Like others, Fiat is taking advantage of the supply crunch to bet on margins, as its lower price models have disappeared. Added to this is electrification, which has led to very significant price inflation: the price of a panda at less than 8000 euros is a thing of the past (12,590 euros minimum now). For its part, the Tipo is no longer available for less than 20,990 euros. There was a time when it was offered at a price of 11,000 euros … Fiat gives it the atmosphere of an SUV, and takes advantage of that, again, to sell it at a higher price. The policy of overvaluation of cars pays off at Stellantis, which is generating record profits.

Fiat’s future? If he can quickly release a new Punto (which is in the tubes) and revamp his Panda (launched in 2011) which remains, incidentally, a bestseller in Europe, it doesn’t look so bleak. But Fiat will also have to acquire new SUVs, without which there seems to be no commercial salvation. It should be noted that in Brazil, FCA still dominated with 23.6% of the market (193,287 cars), from January to July 2022, even if its 15.4% decline was greater than that of all brands (11.7%). .

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