This is the story of half full glass and the way we look at it. On the half-empty glass side, with one 100% electric model in the catalog (bZ4X) and that’s just a few weeks away, we’d say the Japanese manufacturer is way behind its main competitors.
In Toyota, we see the glass half full, even full. Like the order book, it rose 28% in France in the private car sector.
There is no doubt that this beautiful picture has been marred by a 3.5% drop in sales in Europe in the first half. With 380,400 vehicles sold, Toyota ranked third in the passenger car market on the Old Continent, garnering an extra point of market share in the process.
The best-selling models in Europe were the Corolla (104,523 units including 85,755 hybrids), Yaris Cross (77,874 including 72,874 hybrids), C-HR (69,383), and Yaris (85,438 including 66,722 hybrids) and RAV4 (69,548 including) 55,579 hybrids and rechargeables). A club of five members alone represents 75% of the total volume of the brand.
Toyota is also one of the last major manufacturers to continue to focus on the compact city segment with the new Aygo X.
At the same time, Toyota’s electric mix grew 10% to 372,896 vehicles. or 68% of all sales. But there is still an all-electric model in circulation. The order book of the Toyota bZ4X, the brand’s first 100% battery-powered SUV, has opened.
He prevents. The electric range, baptized BZ, will expand rapidly. Toyota has announced the future marketing of four new models: a sedan, seven-seater, an SUV coupe, and an urban small SUV. Without further details.
The manufacturer rarely has a hydrogen model with Mirai, and the Japanese brand intends to continue developing a hydrogen fuel cell and show that this type of power is suitable for passenger cars.
Toyota also wants to develop services around the vehicle around three axes: financing and insurance, aftermarket and used. By the end of the year, the Toyota Group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and 20% of contracts to benefit from insurance (compared to 10%. It will expire in June). Finally, in the face of the increase in prices for new cars, the Japanese manufacturer wants to develop its business on this occasion.
With a good card to play on the hybrid, the sector in which Toyota was one of the pioneers by launching the Prius in 1997. Ultimately in France, the manufacturer intends to double its sales of used cars to 65,000 units per year. In addition, the group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and 20% of contracts to benefit from insurance (compared to 10% at the end of June).
The world’s leading manufacturer is doing everything in its power to maintain its position in the rapidly reorganizing car market.